Blog Entries

Looking Fit article asks for feedback; Twitter: Useful for salons?

brodt@colesmarketing.com — Tue, 12 Oct 2010 09:52:23 +0100

Looking Fit tanning community manager Karen Butler writes in her Editor's Blog that a discussion among salon owners on TanToday.com recently revealed that most tanning salon owners are not enamored with the concept of using Twitter as a business tool. There was only a mild interest in linking a salon’s Twitter page to its Facebook account si [...]

Popularity of e3 beds helps newest in chain of Dark Tan salons in New York state thrive

brodt@colesmarketing.com — Fri, 08 Oct 2010 10:17:45 +0100

For 10 years starting in the mid-1990s, Don Olevnik owned a chain of video rental stores in New York state. A developer approached him to open a new store in a planned strip mall but things didn’t work out as the site was too close to an established Blockbuster.

“So I asked, ‘What about a tanning sal [...]

Cleveland salon first in area to offer new e3 tanning beds

brodt@colesmarketing.com — Thu, 30 Sep 2010 17:15:56 +0100

Entrepreneur Charles Slone started out in the tanning business in 1991 when he bought a failing combination tanning salon-clothing store in Cleveland.

He replaced its existing tanning beds with ETS Tan beds, embarked on a new marketing campaign and quickly turned things around to make things profitable.

Soon, [...]

Actively showing customer appreciation builds business now, in long run

brodt@colesmarketing.com — Mon, 20 Sep 2010 15:47:16 +0100

Actions speak louder than words. As a successful tanning salon owner, you value your existing customers and are focused on bringing more customers in your doors. So let your customers know they’re important to you by doing things for them.

Customer appreciation is important to win the hearts of current and ne [...]

Indoor Tanning Association issues July update

ceo@jkamerica.com — Wed, 21 Jul 2010 16:38:25 +0100

The following is a July member update from the Indoor Tanning Association.

As you know from our previous alerts, the Internal Revenue Service formally published the final and temporary regulations on June 15. The IRS issued these regulations as “temporary” to provide guidance to users and providers of indoor tanning services. The text of the temporary regulations also serves as the text of the “proposed” regulations.

Before these regul [...]

Congratulations to True Colors Tanning, owner Lisa Brooking: Southern Indiana Business of the Year

ceo@jkamerica.com — Mon, 28 Jun 2010 14:12:43 +0100

We at ETS Tan have the privilege of working with some great people every day. Lisa Brooking is certainly no exception.

Lisa worked for 17 years in retail before she decided to open a tanning salon. Within five years of first opening her doors, Lisa opened eight new tanning salons in southern Indiana. Today, True Colors Tanning salons welcome customers in Jeffersonville, New Albany, Sellersburg, Georgetown, Scottsburg, Floyds Knobs, Charlestown, Madison and Prospect [...]

Federal Register publishes final, temporary rules from treasury department regarding tan tax

brodt@colesmarketing.com — Mon, 21 Jun 2010 16:23:58 +0100

New from the Federal Register’s June 15 publication: Final and temporary rules and regulations from the Department of the Treasury regarding indoor tanning services, cosmetic services and excise taxes. Read the report at http://www.TanTaxInfo.com.

How to successfully use assumptive language to share genuine enthusiasm, build genuine excitement

brodt@colesmarketing.com — Mon, 14 Jun 2010 09:51:25 +0100

By Doug Fleener One of the differences between good and extraordinary retail associates is that extraordinary associates use assumptive language. Extraordinary retail associates know that their store is full of wonderful products and that a customer who walks in the door is likely there to shop, not just kill a few minutes. [...]

Super Star Tanning finds niche in Vegas: 24-hour tanning featuring new e3 bed line from ETS Tan

brodt@colesmarketing.com — Tue, 08 Jun 2010 10:57:13 +0100

On their second of four vacations to Las Vegas last year, Kevin and Shannon Fleming noticed that for such a large city with a huge population, it was odd that no tanning salons were open around the clock.

Back home in Texas, the couple had a membership to a 24-hour gym that had two [...]

Uvalux highlights importance of offering spa products, services in latest newsletter

brodt@colesmarketing.com — Thu, 03 Jun 2010 10:32:07 +0100

Uvalux this month in its June newsletter highlights the importance of spa products and services, including massage and teeth-whitening systems, to increasing revenue streams and salon owners' bottom lines. The marketing minute focuses entirely on tips for offering spa products and services, including "try it before you buy it. [...]

From Fox News: Tanning bed tax worries beleaguered industry

web@etstan.com — Thu, 27 May 2010 17:49:08 +0100

DENVER — It’s prime season for tanning beds, when proms and spring beach vacations prompt young women to pack indoor salons in search of bronze skin to go with their new bikinis.
But business is slow this spring. Health warnings about the skin cancer risks of tanning beds, combined with consumers forgoing nonessentials in this recession, have the nation [...]

From Knoxvillebiz.com: �Salons prepare for summer, when tanning tax goes into effect�

web@etstan.com — Thu, 27 May 2010 17:30:46 +0100

Many tanning salon owners have been confused about how the tax will be implemented.

It’s not yet clear how tanning booth revenue must be reported to the Internal Revenue Service or how the law will affect combination packages, which salons use to provide a range of services — including tanning bed use — for a flat fee.

Whether or not [...]

Tax attorney has conversation with Treasury official regarding impending tan tax

web@etstan.com — Thu, 27 May 2010 17:26:13 +0100

On Friday, a tax attorney for Akin Gump Strauss Hauer & Feld LLP finally reached the attorney at the U.S. Treasury responsible for drafting regulations concerning the tan tax. Below is the most recent information on implementation of the tan tax.

The Treasury official basically said that she was not able to say much because the guidance was still moving through the system, which implies that recommendations on the major policy decisions have been made by staff but that the u [...]

Senate Tan Tax Passes � Now What?

web@etstan.com — Wed, 30 Dec 2009 12:53:41 +0100

On Christmas Eve, the Senate passed the latest version of its health-care reform bill, which is predicted to cost approximately $871 billion in the course of the first 10 years. The bill includes the �11th hour� addition of a 10 percent tax on indoor tanning services. The approval p [...]

10% Tanning Tax Included in Senate Proposal

Chris@fatatom.com — Tue, 22 Dec 2009 16:15:30 +0100

Over the weekend, U.S. Senate Democrats removed a proposed 5% tax on all elective cosmetic surgery, replacing it with a last-minute provision that would tax the use of tanning beds. Senate Democrats cite the reasoning for the �Tan Tax� is the increased risk of skin cancer associated with the use of indo [...]

The Section 179 Deduction

Chris@fatatom.com — Tue, 17 Nov 2009 16:15:13 +0100

SOURCE: Section179.org

What is the Section 179 Deduction??
Most people think the Section 179 Deduction is some arcane or complicated tax code. It really isn't, as the following will show you.

Essentially, Section 179 of the IRS tax code allows businesses to deduct the full purchase price of qualifying equipment pur [...]

NXT technology makes its debut in ETS tanning beds

Chris@fatatom.com — Wed, 11 Nov 2009 13:07:58 +0100

NXT plc, a provider of unique sound solutions, best known for its flat panel loudspeaker technology, is pleased to confirm the launch of a new series of state of the art NXT-equipped tanning beds from ETS, featuring th [...]

ETS Tan Debuts New e3(TM) Indoor Tanning Bed Line that Features Sleek Design, Body-Contouring Fit

web@etstan.com — Wed, 11 Nov 2009 12:04:30 +0100

Nine new alluring, body-contouring and eco-friendly tanning beds make up a new line of commercial tanning beds that begin shipping soon from tanni [...]

How to Conduct a Direct Mail Campaign for Your Tanning Salon

rwilson@etstan.com — Thu, 16 Jul 2009 01:00:00 +0100

Direct mail is a great way to find new customers for your tanning salon. But if you're not careful, you'll end up wasting money by paying too much postage, reaching the wrong customers, and even wasting money on printing. Here are a few ways you can make sure your direct mail campaign is the most effective.
It starts with the right mailing list. Most people will buy a mailing list for a specific ZIP code, thinking "people with a lot of money live in that area," or "that's a young [...]

Social Media Marketing for Tanning Salons

rwilson@etstan.com — Thu, 02 Jul 2009 01:00:00 +0100

If the only web presence your tanning salon has is a static web page that hasn't changed in three years, you're missing out on the power of social media marketing. Whether it's Facebook, Twitter, MySpace, or even just simple email, please do me a favor and get out there and start connecting with your clients. Go to where they are. Here's where you can find them.

Facebook Most of the successful tanning salons I know have a Facebook presence. They use their Facebook salon profile as a way t [...]