Blog Entries

Looking Fit article asks for feedback; Twitter: Useful for salons?

brodt@colesmarketing.com — Tue, 12 Oct 2010 09:52:23 +0100

Looking Fit tanning community manager Karen Butler writes in her Editor's Blog that a discussion among salon owners on TanToday.com recently revealed that most tanning salon owners are not enamored with the concept of using Twitter as a business tool. There was only a mild interest in linking a salon’s Twitter page to its Facebook account si [...]

Popularity of e3 beds helps newest in chain of Dark Tan salons in New York state thrive

brodt@colesmarketing.com — Fri, 08 Oct 2010 10:17:45 +0100

For 10 years starting in the mid-1990s, Don Olevnik owned a chain of video rental stores in New York state. A developer approached him to open a new store in a planned strip mall but things didn’t work out as the site was too close to an established Blockbuster.

“So I asked, ‘What about a tanning sal [...]

Cleveland salon first in area to offer new e3 tanning beds

brodt@colesmarketing.com — Thu, 30 Sep 2010 17:15:56 +0100

Entrepreneur Charles Slone started out in the tanning business in 1991 when he bought a failing combination tanning salon-clothing store in Cleveland.

He replaced its existing tanning beds with ETS Tan beds, embarked on a new marketing campaign and quickly turned things around to make things profitable.

Soon, [...]

Psysorg.com: Vitamin D found to invluence more than 200 genes, highlighting links to disease

brodt@colesmarketing.com — Fri, 24 Sep 2010 11:13:37 +0100

Scientists have now mapped the exact points where Vitamin D interacts with more than 200 genes, unlocking more of the mechanism by which natural levels of "The Sunshine Vitamin" are related to overall health, medical news website PhysOrg.com reports.

Exerpt from the article: ..."The researchers fo [...]

Actively showing customer appreciation builds business now, in long run

brodt@colesmarketing.com — Mon, 20 Sep 2010 15:47:16 +0100

Actions speak louder than words. As a successful tanning salon owner, you value your existing customers and are focused on bringing more customers in your doors. So let your customers know they’re important to you by doing things for them.

Customer appreciation is important to win the hearts of current and ne [...]

Portland Tribune article looks at Vitamin D, autism link

brodt@colesmarketing.com — Tue, 10 Aug 2010 11:10:46 +0100

Portland Tribune reporter Peter Korn's article, "Prescription: More Sun; Research suggests that a lack of sunlight could be tied to variety of illnesses:" ... If Gene Stubbs, a respected associate professor emeritus of psychiatry and pediatrics at Oregon Health & Science University who has turned into a researcher in his ret [...]

Study: Women with regular UVB exposure have higher vitamin D levels

etstanningbeds+bill@gmail.com — Fri, 30 Jul 2010 09:35:12 +0100

Healthy women with regular UVB exposure from tanning beds have significantly greater vitamin D status and lower serum osteocalcin concentrations than those without is the conclusion of a study out of the University of Missouri at Columbia.

Indoor Tanning Association issues July update

etstanningbeds+bill@gmail.com — Wed, 21 Jul 2010 16:38:25 +0100

The following is a July member update from the Indoor Tanning Association.

As you know from our previous alerts, the Internal Revenue Service formally published the final and temporary regulations on June 15. The IRS issued these regulations as “temporary” to provide guidance to users and providers of indoor tanning services. The text of the temporary regulations also serves as the text of the “proposed” regulations.

Before these regul [...]

Article explores why government is selling Vitamin D short

etstanningbeds+bill@gmail.com — Wed, 07 Jul 2010 11:44:50 +0100

Here is an excellent article that John Cannell at the Vitamin D Council recently shared with me. The article explores why governments are not acting on vitamin D and are not likely to act anytime soon.

Why governments are selling Vitamin D short: By Sam Apple, Financial Times.com.

... Reinhold Vieth is fr [...]

Congratulations to True Colors Tanning, owner Lisa Brooking: Southern Indiana Business of the Year

etstanningbeds+bill@gmail.com — Mon, 28 Jun 2010 14:12:43 +0100

We at ETS Tan have the privilege of working with some great people every day. Lisa Brooking is certainly no exception.

Lisa worked for 17 years in retail before she decided to open a tanning salon. Within five years of first opening her doors, Lisa opened eight new tanning salons in southern Indiana. Today, True Colors Tanning salons welcome customers in Jeffersonville, New Albany, Sellersburg, Georgetown, Scottsburg, Floyds Knobs, Charlestown, Madison and Prospect [...]

Huffington Post article: Don't shun the sun, get needed vitamin D

brodt@colesmarketing.com — Tue, 22 Jun 2010 11:31:15 +0100

Dr. Frank Lipman writes on The Huffington Post today, ... "For the last 30 years or so, doctors (dermatologists in particular), health officials, beauty experts and many product companies have been demonizing the sun. They've told us to avoid it because without sunscreen, exposure to the sun's rays will damage skin and cause [...]

Federal Register publishes final, temporary rules from treasury department regarding tan tax

brodt@colesmarketing.com — Mon, 21 Jun 2010 16:23:58 +0100

New from the Federal Register’s June 15 publication: Final and temporary rules and regulations from the Department of the Treasury regarding indoor tanning services, cosmetic services and excise taxes. Read the report at http://www.TanTaxInfo.com.

How to successfully use assumptive language to share genuine enthusiasm, build genuine excitement

brodt@colesmarketing.com — Mon, 14 Jun 2010 09:51:25 +0100

By Doug Fleener One of the differences between good and extraordinary retail associates is that extraordinary associates use assumptive language. Extraordinary retail associates know that their store is full of wonderful products and that a customer who walks in the door is likely there to shop, not just kill a few minutes. [...]

Super Star Tanning finds niche in Vegas: 24-hour tanning featuring new e3 bed line from ETS Tan

brodt@colesmarketing.com — Tue, 08 Jun 2010 10:57:13 +0100

On their second of four vacations to Las Vegas last year, Kevin and Shannon Fleming noticed that for such a large city with a huge population, it was odd that no tanning salons were open around the clock.

Back home in Texas, the couple had a membership to a 24-hour gym that had two [...]

Vitamin D Council published report looks at NHL's Chicago Blackhawks, vitamin D treatments

brodt@colesmarketing.com — Thu, 03 Jun 2010 10:46:30 +0100

As the NHL's Chicago Blackhawks hold a one-game lead in the 2010 Stanley Cup finals, news of the team's enhanced vitamin D treatments has been published by Dr. John Jacob Cannell, executive director of the Vitamin D Council.

In May's Vitamin D Newsletter published by the council, Cannell writes, "The Chicago B [...]

Uvalux highlights importance of offering spa products, services in latest newsletter

brodt@colesmarketing.com — Thu, 03 Jun 2010 10:32:07 +0100

Uvalux this month in its June newsletter highlights the importance of spa products and services, including massage and teeth-whitening systems, to increasing revenue streams and salon owners' bottom lines. The marketing minute focuses entirely on tips for offering spa products and services, including "try it before you buy it. [...]

June 2010 Vitamin D Newsletter from KDB highlights importance of Vitamin D to Americans

brodt@colesmarketing.com — Thu, 03 Jun 2010 10:18:13 +0100

In the June 2010 Vitamin D Newsletter from KBD, there are a host of fresh, new articles highlighting the importance of Vitamin D to Americans, including a compilation of recent news articles, including "Most Americans Vitamin D Deficient: About 70 percent of the population of the United States has insufficient levels [...]

From Fox News: Tanning bed tax worries beleaguered industry

web@etstan.com — Thu, 27 May 2010 17:49:08 +0100

DENVER — It’s prime season for tanning beds, when proms and spring beach vacations prompt young women to pack indoor salons in search of bronze skin to go with their new bikinis.
But business is slow this spring. Health warnings about the skin cancer risks of tanning beds, combined with consumers forgoing nonessentials in this recession, have the nation [...]

From Knoxvillebiz.com: �Salons prepare for summer, when tanning tax goes into effect�

web@etstan.com — Thu, 27 May 2010 17:30:46 +0100

Many tanning salon owners have been confused about how the tax will be implemented.

It’s not yet clear how tanning booth revenue must be reported to the Internal Revenue Service or how the law will affect combination packages, which salons use to provide a range of services — including tanning bed use — for a flat fee.

Whether or not [...]

Tax attorney has conversation with Treasury official regarding impending tan tax

web@etstan.com — Thu, 27 May 2010 17:26:13 +0100

On Friday, a tax attorney for Akin Gump Strauss Hauer & Feld LLP finally reached the attorney at the U.S. Treasury responsible for drafting regulations concerning the tan tax. Below is the most recent information on implementation of the tan tax.

The Treasury official basically said that she was not able to say much because the guidance was still moving through the system, which implies that recommendations on the major policy decisions have been made by staff but that the u [...]