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Mar 06
2009
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In his book Tribes, marketing guru Seth Godin gives the analogy of Thermostats and Thermometers. The analogy is an apt one, given the importance of temperature control on our tanning beds. A thermometer measures the temperature, a thermostat sets it. But in Seth's hands, it's a business analogy that tells us a lot about leaders and critics, doers and followers.
In business, Seth says, the Thermometer is the person who sits back and tells us what we already know, where we went wrong. The Thermometer whines and complains after something has already been done, or complains that a new idea won't work. The Thermometer measures the temperature, and doesn't do anything else. If hindsight is 20/20, the Thermometer has perfect vision.
In business, Seth says, the Thermometer is the person who sits back and tells us what we already know, where we went wrong. The Thermometer whines and complains after something has already been done, or complains that a new idea won't work. The Thermometer measures the temperature, and doesn't do anything else. If hindsight is 20/20, the Thermometer has perfect vision.
