Blog Entries for Bill Pipp

Study: Women with regular UVB exposure have higher vitamin D levels

etstanningbeds+bill@gmail.com — Fri, 30 Jul 2010 09:35:12 +0100

Healthy women with regular UVB exposure from tanning beds have significantly greater vitamin D status and lower serum osteocalcin concentrations than those without is the conclusion of a study out of the University of Missouri at Columbia.

Indoor Tanning Association issues July update

etstanningbeds+bill@gmail.com — Wed, 21 Jul 2010 16:38:25 +0100

The following is a July member update from the Indoor Tanning Association.

As you know from our previous alerts, the Internal Revenue Service formally published the final and temporary regulations on June 15. The IRS issued these regulations as “temporary” to provide guidance to users and providers of indoor tanning services. The text of the temporary regulations also serves as the text of the “proposed” regulations.

Before these regul [...]

Article explores why government is selling Vitamin D short

etstanningbeds+bill@gmail.com — Wed, 07 Jul 2010 11:44:50 +0100

Here is an excellent article that John Cannell at the Vitamin D Council recently shared with me. The article explores why governments are not acting on vitamin D and are not likely to act anytime soon.

Why governments are selling Vitamin D short: By Sam Apple, Financial Times.com.

... Reinhold Vieth is fr [...]

Congratulations to True Colors Tanning, owner Lisa Brooking: Southern Indiana Business of the Year

etstanningbeds+bill@gmail.com — Mon, 28 Jun 2010 14:12:43 +0100

We at ETS Tan have the privilege of working with some great people every day. Lisa Brooking is certainly no exception.

Lisa worked for 17 years in retail before she decided to open a tanning salon. Within five years of first opening her doors, Lisa opened eight new tanning salons in southern Indiana. Today, True Colors Tanning salons welcome customers in Jeffersonville, New Albany, Sellersburg, Georgetown, Scottsburg, Floyds Knobs, Charlestown, Madison and Prospect [...]

Delaware Bill Would Limit Teen Tanning

etstanningbeds+bill@gmail.com — Wed, 27 May 2009 01:00:00 +0100

Some lawmakers in Delaware would like to see kids getting their parents� permission to use tanning salons. A bill sponsored by Sen. Bethany Hall-Long would not allow teens 14 to 17 to use indoor tanning salons unless they had a consent form signed by a parent or guardian in the presence of a tanning facility operator. Those under the age of 14 would be totally prohibited from using tanning salons, unless medically prescribed by a doctor.

Delaware is following in the footsteps of Ohio [...]

The Importance of Vitamin D Levels in Critically Ill Patients

etstanningbeds+bill@gmail.com — Fri, 15 May 2009 01:00:00 +0100

A recent study published in the New England Journal of Medicine found that a high percentage of critically ill patients also suffered from vitamin D deficiencies.

Now, I'm all about vitamin D and its incredible health benefits (bone health, immune boosting, etc), but I'm a little concerned about the quality of this study.

First, it only followed 20 male and 22 female patients, [...]

Ways to Improve the Value of Your Tanning Salon Membership Program

etstanningbeds+bill@gmail.com — Fri, 01 May 2009 01:00:00 +0100

Last time, we discussed how to get members to upgrade to the next level of membership in your tanning salon by increasing the value of each level of membership , offering additional upgrades, additional passes, and even giving commissions or bonuses to your staffers who sell them.

So what are some other ideas to improve the value of membership, and get those revenue-generating upgrades?

When you get to Level 3 membership, the benefits should be about the prestige of being m [...]

Improving the Value of Your Tanning Salon Membership

etstanningbeds+bill@gmail.com — Thu, 30 Apr 2009 01:00:00 +0100

Last time, we discussed how to get occasional customers to become members of your tanning salon by bundling services together, adding some discounts, and throwing in things like Free Friday Bed Upgrades or Free Friday Friends and Family passes. This will get the occasional customers to become members, and increase your cash flow.

But what do you do for the people who are already members, and you want to get them to bump up to the next level?

The Importance of Vendor Relationships for Tanning Salons

etstanningbeds+bill@gmail.com — Tue, 24 Feb 2009 00:00:00 +0100

One aspect of business that's almost as important as customer service is vendor relations. While the customer is vital in buying the product, the product must first be acquired and maintained in order to supply the demand. For tanning salons and owners, having a great vendor relationship is crucial, because you'll be known by the products you use, sell, and promote.

It Starts with the Beds Take [...]

How to Get Feedback From Your Tanning Salon Customers

etstanningbeds+bill@gmail.com — Wed, 11 Feb 2009 00:00:00 +0100

To stay competitive in the tanning bed industry, you have to stay on top of what your customers are thinking � what do they like about your salon? What don�t they like? What new tanning bed options they would like to see? How could you improve? And, most importantly, how can you keep them as a customer.

Remember, a satisfied customer rarely speaks up whereas an unhappy customer usually just leaves. Instead of watching that business walk out your door and never come back, start talking [...]

The Tanning Bed Industry's Often Overlooked Secrets

etstanningbeds+bill@gmail.com — Tue, 10 Feb 2009 00:00:00 +0100

Naturally, it�s the tanning salons that are out there front and center, promoting the industry, selling services and offering up their tanning beds for customers. But there are a few key behind-the scenes players that I think are the industry�s best and most often overlooked secret.

They are Wolff System, one of the largest and oldest lamp providers in the industry; the Indoor Tanning Association (ITA), a great professional association and advocacy group; and the lending groups that w [...]