Blog Entries tagged 'affluent'

Keys to the "Big Sale" Customer Part 2

rwilson@etstan.com — Thu, 18 Dec 2008 00:00:00 +0100

Creating an Experience

{mosimage} Product prices can vary depending on the context in which it�s delivered. For example, a shipping container full of dirty coffee beans is one thing and a premium, no-fat, mocha latte is another. That same principle can apply to your tanning salon.

Why Luxury Levels Work

Luxury levels work because they make customers feel privileged, they invoke status a [...]

Keys to the "Big Sale" Customer Part 1

rwilson@etstan.com — Wed, 17 Dec 2008 00:00:00 +0100

Stop Charging Lower Prices

{mosimage} You may think that the secret to success is being able to charge a lower rate than the tanning salon down the street. But, do you really want to be the discount bin tanning salon known for its low, low prices, flickering fluorescent tube lighting and chipping wall paint? I hope not.

If you want to successfully market your tanning salon business to a higher e [...]