How to Conduct a Direct Mail Campaign for Your Tanning Salon

rwilson@etstan.com — Thu, 16 Jul 2009 01:00:00 +0100

Direct mail is a great way to find new customers for your tanning salon. But if you're not careful, you'll end up wasting money by paying too much postage, reaching the wrong customers, and even wasting money on printing. Here are a few ways you can make sure your direct mail campaign is the most effective.
It starts with the right mailing list. Most people will buy a mailing list for a specific ZIP code, thinking "people with a lot of money live in that area," or "that's a young [...]

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How to Conduct a Direct Mail Campaign for Your Tanning Salon