Blog Entries tagged 'marketing'

Last Call For All the Hungry Mice

etstanningbeds+bill@gmail.com — Mon, 02 Feb 2009 00:00:00 +0100

{mosimage}This post is for all the tanning industry business owners out there who may be hesitant or reluctant to try a new marketing strategy or product offering. It�s about a book that�s drastically affected the way I look at and approach both my business and my life � Who Moved My Cheese by Dr. Spencer Johnson.

It�s a short story, but it�s a powerful one. So powerful that the book remained [...]

Sun Tan Bed, Sunbed, Tanning Bed or Tan Bed?

etstanningbeds+susan@gmail.com — Wed, 14 Jan 2009 00:00:00 +0100

{mosimage}Depending on where you live, a raincoat can be a slicker, a trench or even a mack. And just like a raincoat, a tanning bed can go by many names.

In the UK, Australia, South Africa and parts of the West Coast, it�s a �sunbed.� On the Eastern seaboard, it�s a �tanning bed.� In parts of South America, it�s often referred to as simply a �tan bed.� And in parts of the Canadian Maritimes, [...]

6 Ways to Keep Tanners Coming Back to Your Tanning Beds

rwilson@etstan.com — Tue, 30 Dec 2008 00:00:00 +0100

Here are 6 key strategies that you can use to bring tanners back into your tanning beds more often. Remember, your repeat and returning clients are your business�s bread and butter, so use these strategies wisely to not only get them coming back, but also spending more at every visit.

1. Communicate with your customers.
Communicating with your customers doesn�t mean sending them a mass email, it means building a personal relationship with each of them.
Start by learning eve [...]

Develop a Frequent Buyer Program

rwilson@etstan.com — Mon, 29 Dec 2008 00:00:00 +0100

{mosimage}Frequent buyer programs can be a great way to retain customers and keep them coming back. For example, a friend of mine loves coffee. And we all know there are lots of choices for purchasing a cup o' joe. But... everytime he goes to a particular local coffee shop and buys a coffee, they swipe his rewards card and record his purchase. After purchasing 10 coffees, he gets a free one. He also gets the occasional email coupon thank [...]

Targeting Tanning Beds to the College Market

rwilson@etstan.com — Tue, 23 Dec 2008 00:00:00 +0100

Every business-savvy tanning salon owner will tell you to target newcomers to your area. It�s good advice and if you have a local college in your area, you also have access to a constantly replenishing supply of newcomers to your area.� And Spring Break is around the corner...

{mosimage}So, how do you market your tanning bed packages to the college market?

Turn One-Tan-Stands into Lifelong Tanners

rwilson@etstan.com — Mon, 22 Dec 2008 00:00:00 +0100

{mosimage}Tanning bed users will often stop visiting a salon because they�re not being offered a product or price that they want. Maybe the staff has changed and they�re unhappy, perhaps a promotion ended and they�re no longer getting the prices they want, or they could have just let their tanning slide. That doesn�t mean they can�t buy from you again.

In fact, inactive clients are one of your b [...]

Attract New Customers: Stop Being Creative

rwilson@etstan.com — Wed, 10 Dec 2008 00:00:00 +0100

{mosimage}It sounds counter-intuitive, but artistic creativity really has no place in your tanning salon marketing or business plan. Unfettered creativity is an incredible thing in theatre and art, but if you need maximized profits in a minimum amount of time, it�s not for you.

When it comes to your business marketing and advertising, look to solutions that are proven, efficient and cost-effec [...]

How to Turn Your Tanning Salon into a Sales Tool

rwilson@etstan.com — Tue, 09 Dec 2008 00:00:00 +0100

Your tanning salon is more than just a space to hold tanning beds � it�s a sales tool. Just like your out-of-store advertising or your employees, your salon space itself is a way to sell your tanning packages.

�So, how do you turn your tanning salon into a customer-referring, power-selling space?

Ask Yourself �Does it Sell?�

Your staff needs to be able to respond well to male clients and understand that [...]

Why You Need �Virgin Tanners� In Your Tanning Beds

rwilson@etstan.com — Mon, 17 Nov 2008 00:00:00 +0100

Ah, the elusive �virgin tanner,� that pale-bottomed individual who has never set foot in a tanning bed. While your repeat customers are most certainly your bread-and-butter, it�s those mysterious virgin tanners that are going to build your business.

Not only does a new tanner have the potential of becoming a valuable repeat customer, but they�re also more likely to talk about their experience [...]

Why Tanning Salon Owners Should Understand �Glocalization�

etstanningbeds+bill@gmail.com — Wed, 12 Nov 2008 00:00:00 +0100

Glocalization is a marketing term that basically says a product is more likely to succeed when that product and its marketing are adapted for its local market.

Think about a massive international chain like McDonalds – they have fast-food restaurants all over the world and yet their menus and marketing vary from place to place. In Nova Scotia, Canada you can order a McLobster advertised by Ronald McDonald in a fishermen’s [...]

Tanning Beds Empty? 3 New Marketing Tips to Boost Business

rwilson@etstan.com — Tue, 11 Nov 2008 00:00:00 +0100

{mosimage}Satisfied and informed customers are your greatest resource for building a client base and for most tanning salons, our business is built on local referral business.

So, how do you build on that? How do you turn one customer into ten or twenty?

Here are 3 new marketing tips that will increase your client base and get those customers [...]