Blog Entries tagged 'referrals'

Fine Tuning Your Tanning Business

etstanningbeds+bill@gmail.com — Wed, 03 Dec 2008 00:00:00 +0100

{mosimage}I do a lot of sailing and I race competitively. One of the great things about sailing is how so many of our race strategies can be applied to running a successful business � like tuning your boat against the best to achieve the best.

No matter how fast you think your boat is, you have to go out there and tune it against a top competitor before the race to really achieve ultimate spee [...]

Why You Need �Virgin Tanners� In Your Tanning Beds

rwilson@etstan.com — Mon, 17 Nov 2008 00:00:00 +0100

Ah, the elusive �virgin tanner,� that pale-bottomed individual who has never set foot in a tanning bed. While your repeat customers are most certainly your bread-and-butter, it�s those mysterious virgin tanners that are going to build your business.

Not only does a new tanner have the potential of becoming a valuable repeat customer, but they�re also more likely to talk about their experience [...]

Why Tanning Salon Owners Should Understand �Glocalization�

etstanningbeds+bill@gmail.com — Wed, 12 Nov 2008 00:00:00 +0100

Glocalization is a marketing term that basically says a product is more likely to succeed when that product and its marketing are adapted for its local market.

Think about a massive international chain like McDonalds – they have fast-food restaurants all over the world and yet their menus and marketing vary from place to place. In Nova Scotia, Canada you can order a McLobster advertised by Ronald McDonald in a fishermen’s [...]

Tanning Beds Empty? 3 New Marketing Tips to Boost Business

rwilson@etstan.com — Tue, 11 Nov 2008 00:00:00 +0100

{mosimage}Satisfied and informed customers are your greatest resource for building a client base and for most tanning salons, our business is built on local referral business.

So, how do you build on that? How do you turn one customer into ten or twenty?

Here are 3 new marketing tips that will increase your client base and get those customers [...]