Blog Entries tagged 'sales'

6 Ways to Keep Tanners Coming Back to Your Tanning Beds

rwilson@etstan.com — Tue, 30 Dec 2008 00:00:00 +0100

Here are 6 key strategies that you can use to bring tanners back into your tanning beds more often. Remember, your repeat and returning clients are your business�s bread and butter, so use these strategies wisely to not only get them coming back, but also spending more at every visit.

1. Communicate with your customers.
Communicating with your customers doesn�t mean sending them a mass email, it means building a personal relationship with each of them.
Start by learning eve [...]

Develop a Frequent Buyer Program

rwilson@etstan.com — Mon, 29 Dec 2008 00:00:00 +0100

{mosimage}Frequent buyer programs can be a great way to retain customers and keep them coming back. For example, a friend of mine loves coffee. And we all know there are lots of choices for purchasing a cup o' joe. But... everytime he goes to a particular local coffee shop and buys a coffee, they swipe his rewards card and record his purchase. After purchasing 10 coffees, he gets a free one. He also gets the occasional email coupon thank [...]

Keys to the "Big Sale" Customer Part 2

rwilson@etstan.com — Thu, 18 Dec 2008 00:00:00 +0100

Creating an Experience

{mosimage} Product prices can vary depending on the context in which it�s delivered. For example, a shipping container full of dirty coffee beans is one thing and a premium, no-fat, mocha latte is another. That same principle can apply to your tanning salon.

Why Luxury Levels Work

Luxury levels work because they make customers feel privileged, they invoke status a [...]

Keys to the "Big Sale" Customer Part 1

rwilson@etstan.com — Wed, 17 Dec 2008 00:00:00 +0100

Stop Charging Lower Prices

{mosimage} You may think that the secret to success is being able to charge a lower rate than the tanning salon down the street. But, do you really want to be the discount bin tanning salon known for its low, low prices, flickering fluorescent tube lighting and chipping wall paint? I hope not.

If you want to successfully market your tanning salon business to a higher e [...]

How to Turn Your Tanning Salon into a Sales Tool

rwilson@etstan.com — Tue, 09 Dec 2008 00:00:00 +0100

Your tanning salon is more than just a space to hold tanning beds � it�s a sales tool. Just like your out-of-store advertising or your employees, your salon space itself is a way to sell your tanning packages.

�So, how do you turn your tanning salon into a customer-referring, power-selling space?

Ask Yourself �Does it Sell?�

Your staff needs to be able to respond well to male clients and understand that [...]

Like It Or Not, Your People Are Profit Centers

ceo@jkamerica.com — Thu, 04 Dec 2008 00:00:00 +0100

It may sound cold, but you must evaluate every employee in your tanning business as a profit center.

Look at it this way, if you hire an employee to work 40 hours a week and you give them a basic salary of $8 per hour, then you�re paying out $320 a week, not including the additional expense of taxes, insurance and paperwork.

In turn, you sh [...]

Build Your Own Revenue & Profit Blueprint - Part 2 of 6

ceo@jkamerica.com — Thu, 20 Nov 2008 00:00:00 +0100

Part 2 - Connecting the Dots and Translating Information Into Sales

Once you’ve differentiated your existing tanning customers into a) maxed out buyers and b) customers who could be buying more, you need to sit down again and ask yourself:

Why are these particular customers buying more?

Why are these particular customers buying less?

{mos [...]

Why You Need �Virgin Tanners� In Your Tanning Beds

rwilson@etstan.com — Mon, 17 Nov 2008 00:00:00 +0100

Ah, the elusive �virgin tanner,� that pale-bottomed individual who has never set foot in a tanning bed. While your repeat customers are most certainly your bread-and-butter, it�s those mysterious virgin tanners that are going to build your business.

Not only does a new tanner have the potential of becoming a valuable repeat customer, but they�re also more likely to talk about their experience [...]