Blog Entries tagged 'salon management'

6 Ways to Keep Tanners Coming Back to Your Tanning Beds

rwilson@etstan.com — Tue, 30 Dec 2008 00:00:00 +0100

Here are 6 key strategies that you can use to bring tanners back into your tanning beds more often. Remember, your repeat and returning clients are your business�s bread and butter, so use these strategies wisely to not only get them coming back, but also spending more at every visit.

1. Communicate with your customers.
Communicating with your customers doesn�t mean sending them a mass email, it means building a personal relationship with each of them.
Start by learning eve [...]

Develop a Frequent Buyer Program

rwilson@etstan.com — Mon, 29 Dec 2008 00:00:00 +0100

{mosimage}Frequent buyer programs can be a great way to retain customers and keep them coming back. For example, a friend of mine loves coffee. And we all know there are lots of choices for purchasing a cup o' joe. But... everytime he goes to a particular local coffee shop and buys a coffee, they swipe his rewards card and record his purchase. After purchasing 10 coffees, he gets a free one. He also gets the occasional email coupon thank [...]

Turn One-Tan-Stands into Lifelong Tanners

rwilson@etstan.com — Mon, 22 Dec 2008 00:00:00 +0100

{mosimage}Tanning bed users will often stop visiting a salon because they�re not being offered a product or price that they want. Maybe the staff has changed and they�re unhappy, perhaps a promotion ended and they�re no longer getting the prices they want, or they could have just let their tanning slide. That doesn�t mean they can�t buy from you again.

In fact, inactive clients are one of your b [...]

Attract New Customers: Stop Being Creative

rwilson@etstan.com — Wed, 10 Dec 2008 00:00:00 +0100

{mosimage}It sounds counter-intuitive, but artistic creativity really has no place in your tanning salon marketing or business plan. Unfettered creativity is an incredible thing in theatre and art, but if you need maximized profits in a minimum amount of time, it�s not for you.

When it comes to your business marketing and advertising, look to solutions that are proven, efficient and cost-effec [...]

How to Turn Your Tanning Salon into a Sales Tool

rwilson@etstan.com — Tue, 09 Dec 2008 00:00:00 +0100

Your tanning salon is more than just a space to hold tanning beds � it�s a sales tool. Just like your out-of-store advertising or your employees, your salon space itself is a way to sell your tanning packages.

�So, how do you turn your tanning salon into a customer-referring, power-selling space?

Ask Yourself �Does it Sell?�

{mosimage}I do a lot of sailing and I race competitively. One of the great things about sailing is how so many of our race strategies can be applied to running a successful business � like tuning your boat against the best to achieve the best.

No matter how fast you think your boat is, you have to go out there and tune it against a top competitor before the race to really achieve ultimate spee [...]

Build Your Own Revenue & Profit Blueprint - Part 5 of 6

etstanningbeds+bill@gmail.com — Mon, 01 Dec 2008 00:00:00 +0100

In the previous post I showed you how tanning salon software gives you an inside peak at where the money is being made in your salon.� Now it 's time to make those profitable tanning packages really sell.

Part 5 - Promotions Build Profits

Some of your customers love to sit at the lower levels. You could have your best salesperson on them and they�re content to sit there and continue using [...]