Blog Entries tagged 'strategy'

Last Call For All the Hungry Mice

ceo@jkamerica.com — Mon, 02 Feb 2009 00:00:00 +0100

{mosimage}This post is for all the tanning industry business owners out there who may be hesitant or reluctant to try a new marketing strategy or product offering. It�s about a book that�s drastically affected the way I look at and approach both my business and my life � Who Moved My Cheese by Dr. Spencer Johnson.

It�s a short story, but it�s a powerful one. So powerful that the book remained [...]

Develop a Frequent Buyer Program

rwilson@etstan.com — Mon, 29 Dec 2008 00:00:00 +0100

{mosimage}Frequent buyer programs can be a great way to retain customers and keep them coming back. For example, a friend of mine loves coffee. And we all know there are lots of choices for purchasing a cup o' joe. But... everytime he goes to a particular local coffee shop and buys a coffee, they swipe his rewards card and record his purchase. After purchasing 10 coffees, he gets a free one. He also gets the occasional email coupon thank [...]

Keys to the "Big Sale" Customer Part 2

rwilson@etstan.com — Thu, 18 Dec 2008 00:00:00 +0100

Creating an Experience

{mosimage} Product prices can vary depending on the context in which it�s delivered. For example, a shipping container full of dirty coffee beans is one thing and a premium, no-fat, mocha latte is another. That same principle can apply to your tanning salon.

Why Luxury Levels Work

Luxury levels work because they make customers feel privileged, they invoke status a [...]

Keys to the "Big Sale" Customer Part 1

rwilson@etstan.com — Wed, 17 Dec 2008 00:00:00 +0100

Stop Charging Lower Prices

{mosimage} You may think that the secret to success is being able to charge a lower rate than the tanning salon down the street. But, do you really want to be the discount bin tanning salon known for its low, low prices, flickering fluorescent tube lighting and chipping wall paint? I hope not.

If you want to successfully market your tanning salon business to a higher e [...]

Attract New Customers: Stop Being Creative

rwilson@etstan.com — Wed, 10 Dec 2008 00:00:00 +0100

{mosimage}It sounds counter-intuitive, but artistic creativity really has no place in your tanning salon marketing or business plan. Unfettered creativity is an incredible thing in theatre and art, but if you need maximized profits in a minimum amount of time, it�s not for you.

When it comes to your business marketing and advertising, look to solutions that are proven, efficient and cost-effec [...]

Build Your Own Revenue & Profit Blueprint - Part 3 of 6

ceo@jkamerica.com — Fri, 21 Nov 2008 00:00:00 +0100

If your existing customers and a great tanning salon staff are the foundation of your blueprint, then new customers are what will allow you to build your business up and that brings us to part 3 of our Building Your Own Revenue and Profit Blueprint series:

Part 3 - Increase Revenue & Profits with New Customers

When you really start to evaluate your revenues and profits, you should be asking your [...]

Successfully Sailing Rough Economic Seas - Part 1

ceo@jkamerica.com — Tue, 21 Oct 2008 01:00:00 +0100

{mosimage}These days, everyone feels the financial pinch. Here in our company, we experience much of the same things you may be experiencing now in your tanning salon or tanning bed distributorship business. However, there are measures we can all take to be in a better position when the market rebounds.

This is the first of a 3-part series on these challenging economic times and what YOU c [...]

For Some in the Tanning Industry, NOW is the Time to Prosper

ceo@jkamerica.com — Mon, 20 Oct 2008 01:00:00 +0100

There is no doubt about it; we are all in the middle of tough economic times. Our company feels the crunch as much as you.

Still, there are things that we can do now to take stock of what we already have and get into position when the market does bounce back.

Economic "Shake Out"

My impression is that these are the “shaking out times”. Most companies are cutting back randomly, doing anything to hang on. But actually, this is where th [...]