How to Conduct a Direct Mail Campaign for Your Tanning Salon

rwilson@etstan.com — Thu, 16 Jul 2009 01:00:00 +0100

Direct mail is a great way to find new customers for your tanning salon. But if you're not careful, you'll end up wasting money by paying too much postage, reaching the wrong customers, and even wasting money on printing. Here are a few ways you can make sure your direct mail campaign is the most effective.

It starts with the right mailing list. Most people will buy a mailing list for a specific ZIP c [...]

Social Media Marketing for Tanning Salons

rwilson@etstan.com — Thu, 02 Jul 2009 01:00:00 +0100

If the only web presence your tanning salon has is a static web page that hasn't changed in three years, you're missing out on the power of social media marketing. Whether it's Facebook, Twitter, MySpace, or even just simple email, please do me a favor and get out there and start connecting with your clients. Go to where they are. Here's where you can find them.
Facebook Most of the successful tanning salons I know have a Facebook presence. They use their Facebook salon profile as a way to [...]

Important Steps in Opening a Tanning Salon

rwilson@etstan.com — Tue, 16 Jun 2009 01:00:00 +0100

Salon ownership doesn't begin with planning an opening. There are steps to opening a tanning salon, both behind the scenes and front-and-center. And where does it begin? With choosing a location, of course.
1. Choose the best location.You can't overcome a bad location, that's just the way it is. So, here at ETS Tan , we help new tanning salons do demographic studies and competition analysis on a particular area to help them find the best location.

We look at the population, the [...]

Indoor Tanning Tips

rwilson@etstan.com — Tue, 12 May 2009 01:00:00 +0100

Indoor tanning works, but how well it works often depends on you, the tanner. Follow these tips to get a golden tan with serious staying power:
Avoid the Shower Before and After you TanYou shouldn't shower right before you tan. Showering can actually strip the body of its natural oils and you want your skin to be as moist as possible to both help the tan develop and prevent your skin from drying out.

Showering right after a visit to the tanning salon is also going to wreak h [...]

The Four (or Six) Skin Types for Indoor Tanning

rwilson@etstan.com — Mon, 11 May 2009 01:00:00 +0100

If you're going to start indoor tanning, you should begin with at least an understanding of the different skin types and where you fall within that spectrum. Why? Because the tanning needs and restrictions for Type 2 skin are going to vary compared to, say, Type 4 skin.

We provide all of this information to our tanning salon owners. If you're new to tanning, any salon owner can (and should) be able to provide you with this information.

Prospective Tanning Salon Owner's Cheat Sheet

etstanningbeds+bill@gmail.com — Mon, 09 Feb 2009 00:00:00 +0100

Anybody opening up a business, whether they�re a tanning salon owner or not, needs to make sure that the people supporting that business are capable of providing them with the key tools they need to not only survive, but thrive.

Most new businesses aren�t successful and failure rates are high. So, what�s going to keep you, a prospective tanning salon owner, from joining those failure-rate statistics? The answer is... good people and vendors that [...]

Omnilux Anti-Aging Technology Inside a Tanning Bed

rwilson@etstan.com — Thu, 29 Jan 2009 00:00:00 +0100

Imagine this window ad at your tanning salon:

"Our new bed is clinically proven to show up to a 74% improvement in fine lines and wrinkles, try it today!".

Is this possible? You might be asking...

Well, the ETS Tan Rejuvasun with Omnilux is a tanning bed that features Omnilux Anti-Aging light therapy. These beds offer both red and near-infrared light waves (which [...]

Tanning Beds in the News

rwilson@etstan.com — Mon, 19 Jan 2009 00:00:00 +0100

It�s been a couple of busy weeks for tanning beds in the news. Here are the top stories:

Tanning Business Inspiration from Michigan� -� A couple in Michigan open a tanning spa that combines both skin rejuvenation treatments (infrared phototherapy) and three levels of tanning beds. If you�re looking for some new business ideas, pricing examples or even a little new-business inspiration - it�s a good read. Gettin� Brown in the Downtown� click here to read.

What�s Hot in the Tanning Industry?

etstanningbeds+susan@gmail.com — Fri, 16 Jan 2009 00:00:00 +0100

By working for a company like ETS Tan and being surrounded by tanning industry enthusiasts, I get to hear about and even see all the latest trends in tanning beds, lotions and related products.

For example, our customers are going wild for light therapy. Light therapy, infrared phototherapy, rejuvenation therapy, whatever you want to call it, is a light system designed to reduce and combat the [...]

Sun Tan Bed, Sunbed, Tanning Bed or Tan Bed?

etstanningbeds+susan@gmail.com — Wed, 14 Jan 2009 00:00:00 +0100

{mosimage}Depending on where you live, a raincoat can be a slicker, a trench or even a mack. And just like a raincoat, a tanning bed can go by many names.

In the UK, Australia, South Africa and parts of the West Coast, it�s a �sunbed.� On the Eastern seaboard, it�s a �tanning bed.� In parts of South America, it�s often referred to as simply a �tan bed.� And in parts of the Canadian Maritimes, [...]

Build Your Own Revenue & Profit Blueprint - Part 5 of 6

etstanningbeds+bill@gmail.com — Mon, 01 Dec 2008 00:00:00 +0100

In the previous post I showed you how tanning salon software gives you an inside peak at where the money is being made in your salon.� Now it 's time to make those profitable tanning packages really sell.

Part 5 - Promotions Build Profits

Some of your customers love to sit at the lower levels. You could have your best salesperson on them and they�re content to sit there and continue using [...]

Build Your Own Revenue & Profit Blueprint - Part 4 of 6

etstanningbeds+bill@gmail.com — Mon, 24 Nov 2008 00:00:00 +0100

If new customers are the building blocks of your successful tanning salon, then your business software package is your most important set of tools and this brings us to part 4 of our Building Your Own Revenue and Profit Blueprint:

Part 4 - Why Tanning Salon Software is Critical to Your Success

Most tanning salon owners don�t utilize their software to its full potential. They�re not even aware th [...]

Build Your Own Revenue & Profit Blueprint - Part 3 of 6

etstanningbeds+bill@gmail.com — Fri, 21 Nov 2008 00:00:00 +0100

If your existing customers and a great tanning salon staff are the foundation of your blueprint, then new customers are what will allow you to build your business up and that brings us to part 3 of our Building Your Own Revenue and Profit Blueprint series:

Part 3 - Increase Revenue & Profits with New Customers

When you really start to evaluate your revenues and profits, you should be asking your [...]

The Counter: Where Your Tanning Business Happens

rwilson@etstan.com — Thu, 23 Oct 2008 01:00:00 +0100

{mosimage}If you are wondering how you can make your tanning salon more profitable, you may be surprised to learn it’s not your equipment that is disappointing customers, but rather your front counter!

Customers often judge an entire store by their first minute experience, so you have to make sure that your sales associates are up to their task. In essence, the employee you have workin [...]

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