ETS Tanning Bed Blog

Salon ownership doesn't begin with planning an opening. There are steps to opening a tanning salon, both behind the scenes and front-and-center. And where does it begin? With choosing a location, of course.

1. Choose the best location.

You can't overcome a bad location, that's just the way it is. So, here at ETS Tan , we help new tanning salons do demographic studies and competition analysis on a particular area to help them find the best location.

We look at the population, the competition and the commercial landscape and we ask "are there enough people to sustain a tanning salon and if there is competition, how many beds are there now, and how can we control that market?"

2. As the owner, get involved.

In the old days, you could throw a few tanning beds in a storefront, throw up a sign and enter the world of salon ownership. Today, owners need to be more involved.

We can actually help walk you through the ins and outs of salon ownership and if you can't be as involved as you'd like, then we can offer advice on hiring a skilled, experienced and passionate salon manager.

3. Hire the right staff.

Your staff are the front lines of your people. They talk to people, represent you, deal with problems, make your sales, maintain your beds and keep your salon clean. And the sad truth is that even though most people care about their jobs, some people don't. It's your job to hire people that care.

4. Nail the perfect mix of equipment.

I know, I know, I sell tanning salon equipment, so why isn't it at the top of my salon ownership list? Well, to be honest, location is critical, you're critical and so are your staff. All of these elements together can actually overcome equipment that's less than ideal. But, you're more likely to see success with a nice mix and selection of quality tanning beds.

5. Learn how to market.

How you put together your advertising, your decorating, your pricing structure, your membership fees, the lotions you're going to carry, other products you might stock and all your other offerings are all going to come together to create your salon image.

Are you going to be a high end spa/tanning salon or more of a budget-friendly facility? How will your marketing reflect that?

6. Find a salon ownership mentor.

Here at ETS Tan, we can help to connect you with a fellow tanning salon owner who has seen some success and is willing to help walk you through part of the business. Having a mentor (outside of your competition area, of course) can help you avoid common mistakes, bring new ideas to the table and learn from the expertise of others.

7. Learn how the equipment works.

You have the best equipment available. That's great. Do you know how to work it? Can you fix it if something goes wrong? Do you know how to maintain it on a day-by-day or tan-by-tan basis? We'll walk you through every nook and cranny of every tanning bed and tanning bed system you buy.

8. Learn how to sell lotion.

Pinpoint the lotions that you want to carry and connect with their sales reps. How will each company work to help you make sales? Will they provide training? Displays? Free samples?

9. Get a good web presence.

A solid web presence is mandatory. This is how the majority of your new clients will find you. And remember, you can't just create a page and forget about it, it should be dynamic and updated regularly. Not only does this keep your customers coming back, it also keeps your search engine rankings high.

10. Plan your opening.

Finally, now that you've stated to get a handle on tanning salon ownership,  now it's time to plan your opening. Will you do a soft opening? How will you advertise? Will you use direct mail to target the neighborhood? will you advertise in the local paper? Remember, your opening and its marketing needs to reflect that same branding and style that you want from your salon.

Missouri will be joining the ranks of 16 states that are considering legislation to limit or ban teens’ use of indoor tanning salons . Legislative proposals range from requiring parental consent, to requiring a doctor’s note, to outright banning of minors.

This is in addition to the 29 states which already have restrictive indoor tanning laws for teens on the lawbooks.

Proponents of such limitations say it’s for the protection of minors, much like the cigarette sales laws. But opponents disagree – arguing this goes too far. “You cannot regulate everything in this world,” says one state senator in Florida who voted against such bill when it came up in his state. “I suppose we could say the same thing and outlaw tanning on the beach.”

Tanning bed bulbs are probably one of the most critical components of your business. You may have the slickest indoor tanning facilities, the best tanning beds and the hottest lotions, but if your bulbs aren't up to scratch, your customers simply won't get the tan they want.

That said, tanning lamps are a huge investment, so how do you choose the right tanning bed bulbs? And once you've made your choice, how do you care for and maintain them? It's not that easy, which is why I've put together a breakdown of the differences between the various types of tanning bed lamps and some guidelines on how to keep your indoor tanning bulbs working at maximum efficiency.

It’s almost the stuff of urban legends – the famous (or infamous) baby oil tan.

For years people on beaches and in backyards slathered themselves down with baby oil to get a deep, dark tan. And it worked. People who could tan would find they did tan when they “laid out” coated with baby oil.

Those were also the days of some pretty serious bikini lines.

But as always, times have changed, and so have people’s tanning accouterments. So is tanning with baby oil a classic? Or a dinosaur? Here are a few questions we're commonly asked about tanning with baby oil:

Seasons come and seasons go, and along with them, warm weather. Clearly it’s more desirable to lay in the sun during the warm, balmy temperatures of summer than during the more chilly temperatures of spring and fall.

Still, personal comfort aside, does the temperature affect the ability to tan? Do you get goose-bump patterns if you’re cold? (The answer is, of course, no.) What about laying out on a cloudy day – is that a waste of time, or is there a silver lining?

Some lawmakers in Delaware would like to see kids getting their parents’ permission to use tanning salons. A bill sponsored by Sen. Bethany Hall-Long would not allow teens 14 to 17 to use indoor tanning salons unless they had a consent form signed by a parent or guardian in the presence of a tanning facility operator. Those under the age of 14 would be totally prohibited from using tanning salons, unless medically prescribed by a doctor.

Delaware is following in the footsteps of Ohio lawmakers who already require parental consent for teen tanners ages 13 to 17. But now that state is considering even tighter restrictions.

In past posts, we've talked about how you can tan naked to eliminate tan lines , and to make sure you're getting a healthy-looking tan all over.

What we haven't talked about is how to protect your. . . uh, personal areas while you're spending time in a tanning bed.

Why? Well, apparently, over-exposure to UV rays can actually cause sterility. And because the tip of the male penis is actually mucosal membrane, like human eyelids, and not the same kind of skin as the back of your hand, it can actually become discolored or disfigured if it's damaged.

Similarly, the eyelids, nostrils, lips, and inner ear do not contain pigment, and are not meant to hold color, so it's important to keep them protected. You can apply SPF lotions and lip balms to the appropriate areas, but what should you do about other areas that you just shouldn't apply lotion to?

There are commercial products available to cover a man's penis or a woman's nipples, or you can just use a piece of nylon/lycra. Cotton actually only blocks 6 - 9% of UV rays, which means you can still get burned.

It's also important for women who have chemically-treated hair to keep their hair covered while they're tanning, because your hair can actually change color inside the tanning bed.

While I have yet to meet anyone who has suffered from any of these ailments as a result of nude tanning, the mental image of discoloration is enough to send almost anyone running to cover up with these types of products.