ETS Tanning Bed Blog

Your tanning salon is more than just a space to hold tanning beds – it’s a sales tool. Just like your out-of-store advertising or your employees, your salon space itself is a way to sell your tanning packages.

 So, how do you turn your tanning salon into a customer-referring, power-selling space?

Ask Yourself “Does it Sell?”

Maybe you have magazines in your reception area. Are they gossip magazines or tanning and fitness magazines that feature beautiful, sun-kissed bodies?

You definitely have sales people - do they actually use the services that they’re promoting?

What about your walls? Are they bare or do they feature framed customer testimonials and tanning success stories?

You have referral and rewards programs (at least you should), do your customers actually know how to access them? Is the information prominently displayed?

When a customer is in your tanning salon they should be doing three things:

1. Getting a tan

2. Being educated about your services

3. Getting motivated to refer new customers to your business

Don’t Overdo It

Applying the “Does it Sell?” principle to a salon doesn’t mean plastering the wall with tacky lotion posters and handwritten signs advertising upcoming promotions. It simply means that you have to evaluate everything that occupies your salon space and ask yourself if it’s really selling and if not, how could it be improved?

For example, is that brown waiting room chair with the threads coming loose selling your business or hindering it? The “Does it Sell?” principle doesn’t mean you have to replace it with a chair upholstered in tanning ads, it just means you should replace it.

So, take a walk-through your reception and tanning areas and ask yourself, would this motivate me to refer other customers? Better yet, ask friends and family to walk through the space with a critical eye and ask them. Sometimes a second opinion can help, particularly when it comes to our own businesses.