ETS Tanning Bed Blog

Good People Make a Major Difference

The tanning salon business is highly competitive and to retain and grow your customer base, you have to provide exceptional customer service. Being the cheapest or fastest beds in town isn’t going to get you customers, but having a well-trained staff providing excellent customer service will.

One of the fastest ways to improve your profits is to improve the quality of your customer service. To do that, you need to increase your staff’s motivation and ability. So, how do you do that?

Using Training as a Profit Tool

Superior training is going to get you superior results. Too often, a salon hires a counter clerk, shows them how to operate the machines and calls it a day. The new staff is tossed into the job with little or no real training.

Instead, take the time to actively train your staff. Come up with sales scripts for them or a to-do checklist for every customer like:

• Greet the customer, by name if possible.

• If they’re a first-time customer, explain the business and process. If they’re a first-time tanner, explain how tanning and the different beds and lotions work.

• Mention any new products or tanning beds .

• Ask the customer if they need any lotions today.

• Offer the customer a glass of water before or after their tanning session.

• Remember to say “good-bye.”

If you’re going to have a staff, you have to remember that these are the people representing your business, which is why it’s critical that they be well trained with the tools they need. That said…

“You Can’t Teach a Pig to Sing”

Of course, some people just aren’t trainable and simply not worth the investment. If training’s not working, stay tuned to Part 2 of this series – "Hire Slow and Fire Fast"a> .