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ETS Tanning Bed Blog

Updates from ETS Tan insiders. Covers tanning bed technology, tanning salon owner news, tanning bed maintenace and more.


Feb 09
2009

Prospective Tanning Salon Owner's Cheat Sheet

Posted by Bill Pipp in tanning vendorstanning salon ownerstanning salonbusiness success

Bill Pipp
Anybody opening up a business, whether they’re a tanning salon owner or not, needs to make sure that the people supporting that business are capable of providing them with the key tools they need to not only survive, but thrive.

Most new businesses aren’t successful and failure rates are high. So, what’s going to keep you, a prospective tanning salon owner, from joining those failure-rate statistics? The answer is... good people and vendors that are going to help you remove hurdles (instead of setting them up)

In the tanning salon industry, there are typically three services that you provide:

  • Tanning (beds).

  • Management of those tanning beds and that system (software).

  • Lotions (product).

So, you need a vendor or vendors that supplies one or all of the above. But, you also need somebody that can help you:

  • Train your staff.

  • Set up marketing programs.

  • Learn how to sell tanning lotions.

  • Select a salon location.

  • Choose a proper mix of equipment based on your goals.

  • Develop a business plan.

  • Secure the necessary financing to get started.

Finally, any vendor you choose needs to be financially stable. Will they be around as long as you will and are they reliable?

Well, guess what? ETS Tan is all of those things and more. In fact, we have a full department on-site that can help you take your tanning salon from concept to reality. We do salon setups every day, we’ve done thousands of them and we know what we’re doing.

Here at ETS Tan, we can help you select a location, learn software, develop a marketing strategy, provide sales training and even help you with your business plan.

Our experienced team will sit down and ask you what are your goals? What do you want to achieve? Do you want to be an owner-operator or a multi-salon owner? How much revenue are you looking to pull in? And with the answers that you provide, we’ll help you come up with a detailed action plan for your tanning salon business.

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