ETS Tanning Bed Blog

Parents generally have some serious say-so in their children’s lives up to age 18, when they legally become adults. And as such, many states require parental permission to allow teens to tan at an indoor tanning salon.

However, now in Massachusetts, state lawmakers are proposing to go a step further, and require a complete ban on indoor tanning for anyone under the age of 16 – and Rhode Island is likely to follow. This is leaving many tanning salon proprietors scratching their heads in frustration.

Most already have strict policies in place for minors. One Rhode Island salon owner says all their clients under 18 must have a consent form signed by a parent in front of an employee. “When parents come in and we explain all the facts, it’s clear how time intervals work and how to tan responsibly,” she says.

Parents themselves may object to having their authority usurped by state politics, and some point out that getting a tan in a controlled environment is better than over exposure outside. Another salon owner agrees the ban is going too far and points out: “I think the laws are sufficient as long as they are enforced.”

When it comes to parental permission, the ban may be a moral battle ground, but for salon owners it’s also a business battle ground – with a significant impact on the business bottom line. One owner claims it would affect almost 75 percent of her business – especially during certain times of the year.

It’s all about tanning responsibly, salon proponents say. “Teens can go out and get fried outside, too,” says one salon client. “In my opinion, if they’re going to tan, it’s better to do it in a controlled environment.”

There are 29 states which currently regulate teen tanning.

To learn more about legislation in your state, contact your local government or visit the Indoor Tanning Association website .

The recent swine flu scare had everyone worried about their health, but there’s good news for those “ounce of prevention” types and it’s called Vitamin D. Having enough is important because recent studies have shown when levels of vitamin D are low, we’re more susceptible to colds and flus. So while not exactly a cure, it is effective in staving off those rampant viruses floating around at the office.

Vitamin D is actually a hormone which encourages and empowers your immune system through the production of cathelicidin (a protein that fights bacteria). Its two biggest sources are the sun and fortified milk – but you can also take supplements or visit your local tanning salon for some full spectrum UV light therapy. The latter is also a recognized treatment for seasonal affective disorder (winter blues) and much cheaper than a Mediterranean cruise.

Dr. Jan Gurley — Doc Gurley — a medical blogger for the San Francisco Gate, speculates that increased vitamin D intake in the summer is one the reasons the flu tends to disappear in the summer . She also says ultraviolet lights can help kill the influenza virus on surfaces .

Most people can take up to 1,000 IU of vitamin D per day, but if you're not sure, just get a blood test and let your doctor help you find your optimal level.

Vitamin D is quickly turning into the wonder vitamin of this decade. It's easy to get (sunlight in the summer, tanning salons in colder weather), inexpensive (sunlight is free, most tanning salons have membership programs, and vitamin D milk is $3 per gallon), and it can help fight a number of different ailments, including certain cancers, seasonal affective disorder, and even the basic flu.

Salon ownership doesn't begin with planning an opening. There are steps to opening a tanning salon, both behind the scenes and front-and-center. And where does it begin? With choosing a location, of course.

1. Choose the best location.

You can't overcome a bad location, that's just the way it is. So, here at ETS Tan , we help new tanning salons do demographic studies and competition analysis on a particular area to help them find the best location.

We look at the population, the competition and the commercial landscape and we ask "are there enough people to sustain a tanning salon and if there is competition, how many beds are there now, and how can we control that market?"

2. As the owner, get involved.

In the old days, you could throw a few tanning beds in a storefront, throw up a sign and enter the world of salon ownership. Today, owners need to be more involved.

We can actually help walk you through the ins and outs of salon ownership and if you can't be as involved as you'd like, then we can offer advice on hiring a skilled, experienced and passionate salon manager.

3. Hire the right staff.

Your staff are the front lines of your people. They talk to people, represent you, deal with problems, make your sales, maintain your beds and keep your salon clean. And the sad truth is that even though most people care about their jobs, some people don't. It's your job to hire people that care.

4. Nail the perfect mix of equipment.

I know, I know, I sell tanning salon equipment, so why isn't it at the top of my salon ownership list? Well, to be honest, location is critical, you're critical and so are your staff. All of these elements together can actually overcome equipment that's less than ideal. But, you're more likely to see success with a nice mix and selection of quality tanning beds.

5. Learn how to market.

How you put together your advertising, your decorating, your pricing structure, your membership fees, the lotions you're going to carry, other products you might stock and all your other offerings are all going to come together to create your salon image.

Are you going to be a high end spa/tanning salon or more of a budget-friendly facility? How will your marketing reflect that?

6. Find a salon ownership mentor.

Here at ETS Tan, we can help to connect you with a fellow tanning salon owner who has seen some success and is willing to help walk you through part of the business. Having a mentor (outside of your competition area, of course) can help you avoid common mistakes, bring new ideas to the table and learn from the expertise of others.

7. Learn how the equipment works.

You have the best equipment available. That's great. Do you know how to work it? Can you fix it if something goes wrong? Do you know how to maintain it on a day-by-day or tan-by-tan basis? We'll walk you through every nook and cranny of every tanning bed and tanning bed system you buy.

8. Learn how to sell lotion.

Pinpoint the lotions that you want to carry and connect with their sales reps. How will each company work to help you make sales? Will they provide training? Displays? Free samples?

9. Get a good web presence.

A solid web presence is mandatory. This is how the majority of your new clients will find you. And remember, you can't just create a page and forget about it, it should be dynamic and updated regularly. Not only does this keep your customers coming back, it also keeps your search engine rankings high.

10. Plan your opening.

Finally, now that you've stated to get a handle on tanning salon ownership,  now it's time to plan your opening. Will you do a soft opening? How will you advertise? Will you use direct mail to target the neighborhood? will you advertise in the local paper? Remember, your opening and its marketing needs to reflect that same branding and style that you want from your salon.

This month, the American College of Sports Medicine published an article in their Medicine & Science in Sports & Exercise journal that says vitamin D can actually help athletic performance .

While a few sessions of indoor tanning isn't going to turn you into Shawn Johnson or Michael Phelps, the article, titled 'Athletic Performance and Vitamin D' , found that because vitamin D is actually a steroid hormone that regulates over a thousand vitamin D-responsive genes, it may postively affect athletic performance. The article cited a number of studies, including a German study that found increased exposure to UV-B rays improves athletic performance.

Other cited studies found that athletic performance peaks seasonally with those peaks corresponding to prolonged exposure to sunshine, UV-B rays and vitamin D. Another study mentioned in the article found that regular sunshine and optimal vitamin D levels can actually increase the number and size of Type II muscle fibers - the muscle fibers known as our "fast twitch" fibers which are key for athletes.

Athletes who already participate in outdoor sports — long-distance runners, cyclists, baseball players and soccer players — have plenty of vitamin D, but it's the indoor and winter athletes who could probably use the extra vitamin D boost to aid their performance.

And because vitamin D deficiencies can actually be dangerous for an athlete (for all of us, actually), resulting in bone loss, increased risk of injury and a weakened immune system, it's critical that these sports enthusiasts keep a close eye on their vitamin D levels.

So, what does this mean for our Olympic athletes? Will we see our luge and speed skating teams preparing for Vancouver 2010 with indoor tanning sessions and lots of sunshine? Maybe. I can tell you this much - sunshine and UV-B rays aren't illegal.

Even Forbes, a business magazine, is getting on the vitamin D bandwagon with an article about the importance of vitamin D that covers a new study promoting the connection between sunshine, UV-B rays and your overall health .

What I like about this latest study from the University of Colorado Denver School of Medicine is that the author, Dr. Adit Ginde, stresses that fortified food typically isn't sufficient enough when it comes to vitamin D. Too often, I think most people assume that because a food is fortified with vitamin D that they're fine, but the truth is there's just no substitute for sunshine and UV-B rays when it comes to your health.

In fact, according to Dr. Ginde and his co-authors, more than 75% of the U.S. population suffer from some form of vitamin D deficiency. The cause? According to the study, it's our society's hyper-awareness of sun exposure and subsequent overuse of sun block along with a trend towards spending less and less time outside. (Look, when people are telling you to put on a high-SPF sunscreen and big floppy hat just to get your mail, it's getting a little silly.)

The answer? Get some sunshine, it's good for your health.

But what if you can't get outside or, like me, you live in Indianapolis during the winter? Well, you can get those same UV-B rays through indoor tanning. Indoor tanning machines provide the same UV-B rays that the body uses to synthesize vitamin-D, meaning 10 minutes in a bed one to two times a week may be all you need.

I recently stumbled across a 2008 study, done in part at the University of Washington, that found vitamin D administered to patients suffering from chronic kidney disease can actually reduce mortality rates by about 26 percent.

Instead of obtaining vitamin D through exposure to UV-B rays, a portion of the 1,418 patients in the study were administered calcitrol, an oral and activated vitamin D supplement. This was to ensure that vitamin D intake and levels could be carefully monitored and tracked.

Both interesting and comprehensive, this study also shows that vitamin D exposure and absorption is important to our health and in ways that go beyond basic bone issues.

Over the past several months, we've seen sunlight go from being the fiery demon that's been vilified by prohibitionist dermatologists to the wonder vitamin responsible for preventing so many ills. From cancer prevention to reduced mortality rates in those suffering from kidney disease, vitamin D is proving itself to be the miracle hormone. This study is just one more reinforcement as to why all things, including sunlight and indoor tanning, should be done in moderation, not avoided completely.

And no, you don't have to take calcitrol in order to obtain sufficient vitamin D levels. You can get vitamin D by exposing yourself to 10-15 minutes of direct sunlight several times a week. If you can't get outside or live in a climate that doesn't provide an excessive amount of sun, you can get all the UV-B rays you need with just one to two short indoor tanning sessions a week. Call your local tanning salon to see what kind of membership packages they have available for you.

When I was a kid, we played outside every day from about April to November and if it wasn't too cold in the winter, our mothers sent us out in the snow. Today, kids are inside playing video games, watching movies, surfing the Internet and simply not getting the sunlight and vitamin D they need to maintain their personal health.

While I don't want to turn this into a story about how I had to walk ten miles to school (it was actually only eight), I think this downturn in sun exposure could translate into a downturn for our children's health.

For instance, did you know that rickets is actually making a comeback ? Rickets?! Yes, the same disease that plagued mine-working children during the Industrial Revolution in sun-starved Britain . That rickets.

In the early 1920s, it was Johns Hopkins researcher Elmer McCollum who discovered the connetion between rickets and vitamin D. In fact, it was McCollum who "discovered" vitamin D by curing rickets after heating cod-liver oil (a commonly-believed cure at the time), which destroyed its vitamin A properties, but left an unknown nutrient. McCollumn named it D, since vitamins B and C had recently been discovered.

Although most of our milk products, and even eggs, are fortified with vitamin D, it doesn't seem to be enough to stop this previously eradicated disease. Another alarming statistic cited in the article linked above (Vitamin D Levels in Kids are So Low that Rickets is Back with a Vengeance) is that kids' bones are developing normally, but are significantly softer.

The consequence of lower vitamin D is more breaks. Forty-six percent more girls are breaking their arms than compared to 40 years ago and 32 percent more boys. Scientists and doctors believe this may be the result of widespread vitamin D deficiency, which has been brought about because of reduced sun exposure.

With kids either staying inside or being constantly lathered with sunscreen, they're simply not getting the sun exposure they need. And truthfully, it's not that much - just 10-15 minutes of direct sunlight 2-3 days per week to get those all-important UV-B rays. By increasing a kid's vitamin D levels, we can reduce rickets, and even prevent future diseases from occurring when they're adults.