In the previous post we showed you how promotions can get turn the casual tanning bed user into a high-end profit machine. The last step in building your revenue & profit blueprint is to balance out your bed usage and keep track of your numbers.

Part 6 - Optimize Tanning Bed Usage to Boost Revenue & Profits

We’ve spent a lot of time in this series talking about analytics, a technique that asks the business owner to visualize, analyze and evaluate their data to make smart decisions. In this, the last part of our series, we’re going to talk about how you can use analytics to optimize your tanning bed usage and really boost revenue and profits.

Using Software to Evaluate Tanning Bed Usage

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Nov 24

2008

Build Your Own Revenue & Profit Blueprint - Part 4 of 6

Posted by Bill Pipp in tanning salon, tanning business, salon software, revenue, profits, helios, analytics

If new customers are the building blocks of your successful tanning salon, then your business software package is your most important set of tools and this brings us to part 4 of our Building Your Own Revenue and Profit Blueprint:

Part 4 - Why Tanning Salon Software is Critical to Your Success

Most tanning salon owners don’t utilize their software to its full potential. They’re not even aware that they can analyze their business right down to the lowest level and as a result, they don’t profit from the benefits of business analytics.

As a tanning salon owner, you may look at the big picture and say “gee, my per customer averages on lotion sales aren’t as good as I’d like them to be.” Then, you might bring it up at the next staff meeting and start hammering tanning package upgrades into your sales people. However, the truth is maybe 3 of your 5 sales people are already performing at their peak capacity and it’s the other 2 you should be focusing on.

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Nov 20

2008

Build Your Own Revenue & Profit Blueprint - Part 2 of 6

Posted by Bill Pipp in training, staff, sales, revenue, profits, analytics

Part 2 - Connecting the Dots and Translating Information Into Sales

Once you’ve differentiated your existing tanning customers into a) maxed out buyers and b) customers who could be buying more, you need to sit down again and ask yourself:

Why are these particular customers buying more?
Why are these particular customers buying less?

Often, the answers to those questions will transfer right back to your tan salon staff. If you take a look at your analytics and you see a particular block of customers that are really maxing out (in other words, they’re buying lotions and trying new tanning beds), then check if that trend is tied to any one of your sales people.

Basically, you want to connect the dots.

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