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Dec 08
2008
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The 5 Secrets of Marketing to MenPosted by Ron Wilson in training, sales, packages, men, marketing |
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The male customer can be an elusive prize, particularly for tanning salons that combine their tanning bed salons with beauty or spa services. But, since men are such a huge source of potential new tanning bed customers , what’s the best way for a tanning salon to market to men?
1. Focus on Your People
Your staff needs to be able to respond well to male clients and understand that their needs are different to women’s. For example, men that are new to tanning may be shy and need some reassurance.
