ETS Tanning Bed Blog

Creating an Experience

Product prices can vary depending on the context in which it’s delivered. For example, a shipping container full of dirty coffee beans is one thing and a premium, no-fat, mocha latte is another. That same principle can apply to your tanning salon.

Why Luxury Levels Work

Luxury levels work because they make customers feel privileged, they invoke status and they provide an experience.

Stop Charging Lower Prices

You may think that the secret to success is being able to charge a lower rate than the tanning salon down the street. But, do you really want to be the discount bin tanning salon known for its low, low prices, flickering fluorescent tube lighting and chipping wall paint? I hope not.

If you want to successfully market your tanning salon business to a higher echelon of customer, you need to appeal to that customer. And since you can’t do that having the lowest prices in town, stop worrying about price and start worrying about the experience.

Why Charging Higher Prices Can Work

The male customer can be an elusive prize, particularly for tanning salons that combine their tanning bed salons with beauty or spa services. But, since men are such a huge source of potential new tanning bed customers , what’s the best way for a tanning salon to market to men?

1. Focus on Your People

Your staff needs to be able to respond well to male clients and understand that their needs are different to women’s. For example, men that are new to tanning may be shy and need some reassurance.