ETS Tanning Bed Blog

In this series, you’ll learn more about identifying and utilizing opportunities for profit growth in your tanning salon than any seminar or training course may have taught you.

Why? Because I’m going to use specific tanning salon examples that will show you exactly how you can boost your revenues and your profits.

Part 1 – Increase Revenue & Profits with Existing Customers

As a business owner, you should be constantly identifying opportunities for revenue and profit growth. Once you’ve done that, you have to target and utilize those profit opportunities that provide the most growth for the least amount of money.

Satisfied and informed customers are your greatest resource for building a client base and for most tanning salons, our business is built on local referral business.

So, how do you build on that? How do you turn one customer into ten or twenty?

Here are 3 new marketing tips that will increase your client base and get those customers into your tanning beds:

Recently we talked about the importance of regular, ongoing cleaning to keep your tanning beds in tip-top condition. But, salon maintenance should also include your work stations and computers. Most of us use salon management software like Helios and a few other mission critical applications. Keeping those computers cleaned and maintained means less down time and a lower chance of losing all your important records.

Inside & Out

There are two parts to maintaining a computer system – the inside and the out. Keeping the inside of your systems clean means having up-to-date software, installing and running an updated anti-virus program, deleting old files and defragmenting your hard drives from time-to-time. If you have a newer Windows or Mac system, you should be able to set it to automatically run those regular maintenance tasks so you don’t have to think about it. If not, consider upgrading.

Bug Blasting Free Tip

The room temperature in a tanning salon should never get above 80 degrees when the beds are running.  Aside from the comfort of your customers, overheating can cause your beds to malfunction and often in ways you might not expect.

For example:  A few months ago, I was helping a customer troubleshoot a bed where the gas shocks were trying to open by themselves. It turned out to be the high room temperature causing the gas inside the shocks to warm up and start expanding.

Overheating can also affect the face tanner lamps. The face tanners are equipped with a thermostat on the side that is designed to kick the lamp off if it gets too hot. It’s a safety feature, but the mechanism can be tripped if the room temperature is too high.