|
Nov 20
2008
|
 |
Part 2 - Connecting the Dots and Translating Information Into Sales
Once you’ve differentiated your existing tanning customers into a) maxed out buyers and b) customers who could be buying more, you need to sit down again and ask yourself:
-
Why are these particular customers buying more?
-
Why are these particular customers buying less?
Often, the answers to those questions will transfer right back to your tan salon staff. If you take a look at your analytics and you see a particular block of customers that are really maxing out (in other words, they’re buying lotions and trying new tanning beds), then check if that trend is tied to any one of your sales people. Basically, you want to connect the dots.
