ETS Tanning Bed Blog

This post is for all the tanning industry business owners out there who may be hesitant or reluctant to try a new marketing strategy or product offering. It’s about a book that’s drastically affected the way I look at and approach both my business and my life – Who Moved My Cheese by Dr. Spencer Johnson.

It’s a short story, but it’s a powerful one. So powerful that the book remained on the New York Times bestseller list for five years after it was first published.

The story is a parable about two mice, “Sniff” and “Scurry” and two little people, “Hem” and “Haw.” These characters live in a maze where cheese is set out for them. Well, one day that cheese is moved. The complacent “Hem” and “Haw” keep going back to the same place, looking for the cheese. Meanwhile, “Sniff” and “Scurry” decide to venture out, finding new cheese.

These days, everyone feels the financial pinch. Here in our company, we experience much of the same things you may be experiencing now in your tanning salon or tanning bed distributorship business. However, there are measures we can all take to be in a better position when the market rebounds.

This is the first of a 3-part series on these challenging economic times and what YOU can do to fortify your business.

There is no doubt about it; we are all in the middle of tough economic times. Our company feels the crunch as much as you. 

Still, there are things that we can do now to take stock of what we already have and get into position when the market does bounce back.