ETS Tanning Bed Blog

In the previous post I showed you how tanning salon software gives you an inside peak at where the money is being made in your salon.  Now it 's time to make those profitable tanning packages really sell.

Part 5 - Promotions Build Profits

Some of your customers love to sit at the lower levels. You could have your best salesperson on them and they’re content to sit there and continue using the Level 1 Bed forever and because they have a membership and, as we both know, they’re not profitable.

So, how do you get them into that higher level tanning bed?

If new customers are the building blocks of your successful tanning salon, then your business software package is your most important set of tools and this brings us to part 4 of our Building Your Own Revenue and Profit Blueprint:

Part 4 - Why Tanning Salon Software is Critical to Your Success

Most tanning salon owners don’t utilize their software to its full potential. They’re not even aware that they can analyze their business right down to the lowest level and as a result, they don’t profit from the benefits of business analytics.

As a tanning salon owner, you may look at the big picture and say “gee, my per customer averages on lotion sales aren’t as good as I’d like them to be.” Then, you might bring it up at the next staff meeting and start hammering tanning package upgrades into your sales people. However, the truth is maybe 3 of your 5 sales people are already performing at their peak capacity and it’s the other 2 you should be focusing on.

If your existing customers and a great tanning salon staff are the foundation of your blueprint, then new customers are what will allow you to build your business up and that brings us to part 3 of our Building Your Own Revenue and Profit Blueprint series:

Part 3 - Increase Revenue & Profits with New Customers

When you really start to evaluate your revenues and profits, you should be asking yourself:

• How can I attract new people to my tanning beds?

If you are wondering how you can make your tanning salon more profitable, you may be surprised to learn it’s not your equipment that is disappointing customers, but rather your front counter!

Customers often judge an entire store by their first minute experience, so you have to make sure that your sales associates are up to their task. In essence, the employee you have working your front counter is the front piece for your entire corporation for every customer who walks in the door during his or her shift.