ETS Tanning Bed Blog

By working for a company like ETS Tan and being surrounded by tanning industry enthusiasts, I get to hear about and even see all the latest trends in tanning beds, lotions and related products.

For example, our customers are going wild for light therapy. Light therapy, infrared phototherapy, rejuvenation therapy, whatever you want to call it, is a light system designed to reduce and combat the signs of aging like discoloration and fine lines.

What we’re seeing is a lot of interest in beds that can both tan and do light therapy. That way, tanning salon customers can opt for a light therapy session, a tanning session or even both simultaneously. It’s probably the hottest trend in tanning beds right now.

Tanning bed users will often stop visiting a salon because they’re not being offered a product or price that they want. Maybe the staff has changed and they’re unhappy, perhaps a promotion ended and they’re no longer getting the prices they want, or they could have just let their tanning slide. That doesn’t mean they can’t buy from you again.

In fact, inactive clients are one of your best resources for hidden profit potential. So, how do you get them back?

Ask Why They Left