Blog Entries tagged 'training'

Superior Support for Non-Technical Tanning Salon Managers

etstanningbeds+susan@gmail.com — Tue, 13 Jan 2009 00:00:00 +0100

{mosimage}When I started at ETS Tan a year and a half ago, I didn�t know the first thing about tanning beds. I couldn�t have even told you what an acrylic is. But, what I did come in with is a strong customer service and call center background.

I was a little intimidated at first because the ETS Tan customer service team is and always has been very strong technically and so, yes, I felt a bit [...]

Improving Customer Service Part 3

etstanningbeds+bill@gmail.com — Tue, 16 Dec 2008 00:00:00 +0100

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Stop Employees From Sabotaging Your Business

Last week, I walked into a client�s tanning salon. There was a customer looking at lotions without any sales help and no sales clerk in sight. I poked my head down the hall, didn�t see anyone, waited a bit and then finally shouted �Hello? Is anyone there?�

Eventually, a begrudged saleswoma [...]

Improving Customer Service Part 2

etstanningbeds+bill@gmail.com — Mon, 15 Dec 2008 00:00:00 +0100

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Hire Slow and Fire Fast

�Hire slow and fire fast� is an old saying that�s so applicable in a customer service industry like tanning salons. Yes, you may be short-staffed. Yes, you may have to work the counter yourself to cover that shift until a new clerk is hired and yes, it can be painful. But, finding the right staff member is worth it.

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Good People Make a Major Difference

The tanning salon business is highly competitive and to retain and grow your customer base, you have to provide exceptional customer service. Being the cheapest or fastest beds in town isn�t going to get you customers, but having a well-trained staff providing excellent customer service will.

One o [...]

The 5 Secrets of Marketing to Men

rwilson@etstan.com — Mon, 08 Dec 2008 00:00:00 +0100

The male customer can be an elusive prize, particularly for tanning salons that combine their tanning bed salons with beauty or spa services. But, since men are such a huge source of potential new tanning bed customers , what�s the best way for a tanning salon to market to men?

1. Focus on Your People

Your staff needs to be able to respond well to male clients and understand that [...]

Like It Or Not, Your People Are Profit Centers

etstanningbeds+bill@gmail.com — Thu, 04 Dec 2008 00:00:00 +0100

It may sound cold, but you must evaluate every employee in your tanning business as a profit center.

Look at it this way, if you hire an employee to work 40 hours a week and you give them a basic salary of $8 per hour, then you�re paying out $320 a week, not including the additional expense of taxes, insurance and paperwork.

In turn, you sh [...]

Build Your Own Revenue & Profit Blueprint - Part 2 of 6

etstanningbeds+bill@gmail.com — Thu, 20 Nov 2008 00:00:00 +0100

Part 2 - Connecting the Dots and Translating Information Into Sales

Once you’ve differentiated your existing tanning customers into a) maxed out buyers and b) customers who could be buying more, you need to sit down again and ask yourself:

Why are these particular customers buying more?

Why are these particular customers buying less?

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The Counter: Where Your Tanning Business Happens

rwilson@etstan.com — Thu, 23 Oct 2008 01:00:00 +0100

{mosimage}If you are wondering how you can make your tanning salon more profitable, you may be surprised to learn it’s not your equipment that is disappointing customers, but rather your front counter!

Customers often judge an entire store by their first minute experience, so you have to make sure that your sales associates are up to their task. In essence, the employee you have workin [...]

3 Steps To Sparkling Clean Tanning Beds

etstanningbeds+susan@gmail.com — Tue, 21 Oct 2008 01:00:00 +0100

Keeping your tanning beds clean is about more than adhering to health codes - it’s about impressing your clients with an environment that’s welcoming, upholding quality standards and keeping your equipment running at full efficiency. And cleaning your beds goes beyond a simple acrylic wipe-down after every use. For the sake of your beds and your business, you have to maintain regular monthly cleanings (or more if you have high-traffic [...]