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Dec 29
2008
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Develop a Frequent Buyer ProgramPosted by Ron Wilson in strategy, salon management, sales, repeats, marketing, loyalty |
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Frequent buyer programs can be a great way to retain customers and keep them coming back. For example, a friend of mine loves coffee. And we all know there are lots of choices for purchasing a cup o' joe. But... everytime he goes to a particular local coffee shop and buys a coffee, they swipe his rewards card and record his purchase. After purchasing 10 coffees, he gets a free one. He also gets the occasional email coupon thanking him for being a customer and offering him a free specialty drink. It’s an effective strategy and one that keeps him passing up the competition and coming back for the rewards.
Frequent buyer programs work for three reasons:
Provide an incentive for customers to return or buy more.
