ETS Tanning Bed Blog

Often, the answers to those questions will transfer right back to your tan salon staff. If you take a look at your analytics and you see a particular block of customers that are really maxing out (in other words, they’re buying lotions and trying new tanning beds), then check if that trend is tied to any one of your sales people.

Ah, the elusive “virgin tanner,” that pale-bottomed individual who has never set foot in a tanning bed. While your repeat customers are most certainly your bread-and-butter, it’s those mysterious virgin tanners that are going to build your business.

Not only does a new tanner have the potential of becoming a valuable repeat customer, but they’re also more likely to talk about their experience and share it with others. For example, a few weeks ago I went for my first-ever acupuncture appointment. I’ve since told the story to numerous friends and now shared it here.

Why? Because it was a new and unique experience.