ETS Tanning Bed Blog

This post is for all the tanning industry business owners out there who may be hesitant or reluctant to try a new marketing strategy or product offering. It’s about a book that’s drastically affected the way I look at and approach both my business and my life – Who Moved My Cheese by Dr. Spencer Johnson.

It’s a short story, but it’s a powerful one. So powerful that the book remained on the New York Times bestseller list for five years after it was first published.

The story is a parable about two mice, “Sniff” and “Scurry” and two little people, “Hem” and “Haw.” These characters live in a maze where cheese is set out for them. Well, one day that cheese is moved. The complacent “Hem” and “Haw” keep going back to the same place, looking for the cheese. Meanwhile, “Sniff” and “Scurry” decide to venture out, finding new cheese.