City Specific magazines are an excellent choice for clients who are looking for the ad quality that magazine advertising provides, but need to target their advertising geographically. With magazines covering all of the major markets across the country, as well as magazines reaching smaller cities, the network of City Specific Magazines provides excellent geographic coverage across the United States. Additionally, the demographics for this media category provide advertisers with consumers who have disposable income.

City Specific Magazines can be broken down into two categories based on their distribution: magazines which have subscriber & newsstand circulation and magazines which have controlled circulation/direct mailed.

City Specific Magazines following the subscriber/newsstand model tend to appeal to advertisers who want to make sure that the media they purchase is paid for and is invited into the home. These magazines maintain the benefits gained from the high-end demographics that City Specific Magazines provide without singling out specific areas within a city. In contrast, Direct Mailed City Specific Magazines are typically sent to all households within certain affluent zip codes. The recipients of these magazines don’t purchase them, but are hand-picked to receive the magazine because of their disposable income and affluence.

City Specific Magazines are an excellent media choice for local, regional, and national advertisers. Local and regional advertisers can target consumers in their area in a format similar to a national magazine. National advertisers can take advantage of city specific magazines since they can target down to the DMA, and often zip code level, allowing a national advertiser to tag specific local retail stores, or add a local appeal to their national product.

City Specific Magazines are extremely affordable when dealing with clients who need a low out-of-pocket buy. While CPMs tend to be higher than national magazines, because they are so highly targeted, the total out of pocket is very reasonable. In addition, advertisers receive an extremely high-quality product since City Specific Magazines typically have an oversized-glossy format.

Fast Facts:
Demographic Overview for City Specific Magazines
Average Household Income = $150,000+
Readership = 60% Women; 40% Men
Average Age = 44

City Specific Magazine Readers are:
* An affluent audience with disposable income
* Homeowners with an average home value of $750,000+
* Trendsetters within their communities

City Specific Magazines Provide Advertisers:
* A quality print product for their advertising
* Four-Color Glossy production
* Editorial content geared specifically to local readers
* Large readership numbers with a high pass-along rate