We also built the Rejuvaskin skincare into our package price rather then pricing separately so that customers would get the best results from their treatments. Because the skincare is so crucial, we did not want them to have the option of whether or not to use it.

Once we had our pricing, set-up and staff training in place we immediately started focusing on marketing. We did the obvious room teasers, smart mail postcards and added it to our print ads to create excitement.

But since this was all new, we needed more to reach the potential revenue that we could generate with this unit. This product addressed tanners and non-tanners and people of all races could benefit from Rejuvasun once we reached them.

We started co-marketing with estheticians and day spas that currently did not have a light therapy unit themselves. This gave exposure to people who would have never set foot in a tanning salon or even glanced at any of my print ads and I could introduce non-tanners to responsible tanning. If they choose not to tan and just do light therapy, we have still gained a client and increased our salons earnings.

This unit has opened up new doors for growth within our salon and has definitely given me an edge during these rougher economic times.

We did very well with our original Rejuvasun so we are now adding the next generation of Rejuvasun with Omnilux. The FDA approvals, expedited customer results and the expanded skincare options and marketing tools will make it even easier for any salon to introduce this new technology, which really works. The unit is affordable and any salon who takes the time to educate and market it properly will be thrilled with the extra revenue that it will generate.

Heather Collinsworth operates Solar Tan in Miamisburg, Ohio and also is a certified servicer and business consultant to salons.