One of the biggest tanning salon chains in the New York metropolitan area is adding a new product to its salons—the first indoor tanning bed with FDA-cleared, clinically proven light therapy technology to reduce fine lines and wrinkles and rejuvenate skin.

Beach Bum Tanning co-owners John Haaland and James Oliver said they plan to initially put the Rejuvasun™ with Omnilux™ into nine of their more than 40 salons, located throughout New York, New Jersey, Connecticut and Virginia. After gauging the expected success of the bed in the select locations, they hope to offer the Rejuvasun with Omnilux in all Beach Bum Tanning salons.

The initial nine Beach Bum Tanning salon locations featuring the Rejuvasun with Omnilux are as follows:

• 50 West 72nd Street, New York NY 10023
• 1276a Lexington Ave, New York NY 10128
• 25W 14th Street, New York NY 10011
• 34-48 Steinway Street, Astoria NY 11101
• 132 East 23rd Street, New York NY 10010
• 187-08 Union Turnpike, Fresh Meadows NY 11365
• 430 New Drop Lane B-2, Staten Island NY 10306
• 55 Route 9 South, Manalapan NJ 07726
• 1048 Route 9 South, Parlin NJ 08859

“The Rejuvasun with Omnilux is the first ETS Tan bed we are offering to our clients and we are very excited about the debut,” Haaland said. “It’s an FDA-cleared unit that helps the body produce its own collagen and elastin, creating all-natural results.”

“ETS Tan is a trusted brand name in tanning and their partnership with Omnilux really heightened our interest,” Oliver said. “We have been looking for the opportunity to incorporate the use of light therapy into our salon services and feel this is the right time and the Rejuvasun with Omnilux is the right product.”

The Rejuvasun with Omnilux is a commercial-grade spa bed that features FDA-approved, medically-proven light therapy panels. Users have the option to experience full-body tanning and light therapy sessions for the face and neck areas simultaneously, tanning sessions alone or light therapy sessions alone. The product is the result of a partnership between Indianapolis-based ETS Tan, the global leader in manufacturing and distributing indoor tanning beds, and Carlsbad, Calif.-headquartered Photo Therapeutics Inc., the world leader in light therapy.

Light therapy using the Rejuvasun with Omnilux is non-invasive and causes no pain or downtime. Omnilux Light Therapy uses visible red LED’s at 633 nanometer wavelengths and invisible, near-infrared LED’s at 830 nanometer wavelengths—a proven combination that is the most effective program for skin improvement.

“The combination of using these two wavelengths is key to getting the desired results,” Haaland said. “This is the optimum regimen to properly treat wrinkles, sagging skin and rejuvenate the skin. Since the Rejuvasun with Omnilux is the only product in the marketplace with this wavelength combination, it offers us a tremendous competitive advantage.”

According to clinical studies by Photo Therapeutics, which manufactures Omnilux, after just 12 weeks of sessions, nearly 85 percent of users reported improved skin tone while 74 percent of users reported visible reductions of fine lines and wrinkles.

We are learning more each day about the benefits of UV light, its role in the production of Vitamin D and of light therapy and what it can do for us,” Oliver said. “We hope to offer even more products and services focused on light therapy and photo rejuvenation in the future. We feel it is a perfect complement to our business.”

The Rejuvasun with Omnilux allows salon customers to take advantage of the same light therapy treatments they would receive in a dermatologist’s office at a more affordable price.

“Having this bed will help widen our demographic and expand our customer base,” Oliver said. “Light therapy works on all ages, skin tones and ethnicities, which will be great for our clientele.”

ETS Tan CEO Bill Pipp said he is excited to develop this relationship with such a well-known name in high-quality tanning.

“Our relationship with Beach Bum Tanning is certainly an important and exciting one,” Pipp said. “The company is a major name within the industry and is focused on offering high-quality services to its customers. ETS Tan has introduced a marketplace first with the Rejuvasun with Omnilux and we look forward to this opportunity to offer medically proven technology to consumers through Beach Bum Tanning.”

For more information, visit www.beachbumtanning.com for store locations, hours and services.

ETS Tan LLC, headquartered at 7445 Company Drive in Indianapolis, is the world's largest manufacturer and supplier of indoor tanning beds and provides the latest in tanning equipment and technology to companies including The Tan Company, Planet Beach Tanning Spa, Ultra Tan and Malibu Tanning. ETS Tan and sister companies Australian Gold and Helios are part of The New Sunshine LLC. For more, call ETS Tan at 800.720.3458 or visit www.etstan.com.