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AUGUST 2008
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In this issue:
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City Specific Magazines
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The Philosophy of Word of Mouth Marketing (Part 3)
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Three Uncustomary Customer Service Mindsets That Deliver
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Continuing Education
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One Salon's Point of View
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City Specific Magazines
City Specific magazines are an excellent choice for clients who are
looking for the ad quality that magazine advertising provides, but need
to target their advertising geographically....
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The Philosophy of Word of Mouth Marketing (Part 3)
Word
of Mouth Marketing is the voice of the customer. It is a natural,
genuine, honest process wherein people seek advice from each other and
consumers talk about products, services or brands they have
experienced...
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Three Uncustomary Customer Service Mindsets That Deliver
Outlining
a surpassingly brilliant service protocol is one of 49 things you have
to finish by last Tuesday. You've wolfed down lunch in record time and
have seven minutes before your next meeting - time enough to Google
"customer service tips," which brings up terabytes of platitudes on
friendliness, knowledge, going the extra mile, blah, blah, blah...
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Continuing Education
Time
and money seem to always factor into every decision for small business
owners, but training as well as some sort of continuing education
program is the cornerstone to any thriving business...
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Solar Tan ~ Miamisburg, OH
Dealing with High Turnover |
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Keeping
long-term employees in our industry and in the age bracket usually
hired, is a challenge for salon owners and often results in high
turnover. We analyzed this and have come up with some methods to
minimize this situation. We have experienced some success and proudly
boast a lower turnover rate and some top notch long term employees that
have stayed with us. And most are under the age of 22....
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"Obstacles are those frightful things you see when you take your eyes off your goal."
- Henry Ford (1863-1947)
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Sponsored by ETS, world's largest tanning bed manufacturer.
7445 Company Drive, Indianapolis, IN 46237 : Phone: 888-654-5151
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