Shake Off a Down Market
Advertising in a down economy can be a challenging endeavor especially
when sales are down and money is tight. Creating a contingency plan or
“what if” plan can help mediate the headaches that come along with a
downturn. Start
by reviewing your company’s financials and cash on hand to plan
accordingly for the rest of the year. Review your current marketing
strategy...
What is Word of Mouth Marketing? Word
of mouth is a pre-existing phenomenon that marketers are only now
learning how to harness, amplify and improve. Word of mouth marketing
isn’t about creating word of mouth...
When it’s time to cHaNgE...
A Diet Coke for anyone who knows where that line comes from! So it’s
June already and salon owners are now scrambling to compare their
season to last year’s numbers and on a more global sense, trying to
compare to other salons in the industry. Up? Down? Flat? It all depends
on who you talk to and whether or not you are getting honest and
accurate information...
To Tan or Not to Tan? The
Indoor Tanning Association recently ran a full-page ad in The New York
Times aiming to "dispel the myth that moderate exposure to ultra-violet
radiation is deadly." The reason? "Our membership is fed up with being
constantly demonized and maligned...
Solar Tan ~ Miamisburg, OH
Making the Most of Your Equipment
Having
been in the tanning industry for over 10 years and a salon owner the
last three, I‘ve learned the benefits of always looking for new ways to
offer competitive services to my customer. So when ETS first launched
the Rejuvasun light therapy unit, I immediately ordered one and then
went to work figuring out the best approach to market it in my salon...
"Many an optimist has become rich by buying out a pessimist." -
Robert G. Allen
Real Estate Guru and best selling Author
Food for thought:
Big retailers and manufacturers are teaming up with other brands in
order to attract more customers. You can do the same on a smaller
scale. Team up with local spas, restaurants, fitness clubs even
dermatologists’ office and do cross promotions that bring you new
customers and do the same for your new partner. Learn More
ETS Tan offers free demographic reports and free location consultation on where to open your business!
